Create On-Brand Marketing Content for Your Business with Pomelli
1. Introduction
Creating impactful, on-brand content can require a lot of time, budget and design expertise. For small-to-medium-sized businesses (SMBs), this can slow down growth. That’s where Pomelli, a new AI experiment from Google Labs in partnership with Google DeepMind, comes in.
Pomelli is an AI marketing tool designed to make it easier for SMBs to generate scalable, on-brand social media campaigns that feel authentic and consistent with their brand identity.
2. What Is Pomelli?
Pomelli uses AI to understand your business and produce tailored campaigns in just three steps. It analyzes your website, extracts your brand elements, and then generates content grounded in what Google calls your Business DNA. This ensures that the content you publish feels like it actually came from your brand.
This is especially useful for businesses that don’t have in-house designers or marketers but still want to keep a professional and unified presence across social media, ads, and their website.
3. Step 1: Build Your Business DNA
To get started, you provide Pomelli with your website. The tool scans your site and automatically creates a Business DNA profile for your brand. This profile includes:
- Your brand tone of voice
- Custom fonts and typography
- Images and illustration style
- Your brand’s core color palette
Because the content is grounded in this DNA, everything Pomelli generates will look and sound like your brand — not a generic template.
4. Step 2: Generate Tailored Campaign Ideas
Once your Business DNA is set, Pomelli suggests tailored campaign ideas specific to your business category, target audience, or current objectives. This solves a common pain point for SMBs: constantly coming up with new campaign angles.
You can either:
- Select one of the AI-generated campaign ideas
- Or enter your own prompt to generate content around a specific offer, product launch, or seasonal event
This makes Pomelli useful for both ongoing social media calendars and one-off campaigns.
5. Step 3: Edit and Create Branded Creatives
After you choose a campaign direction, Pomelli creates a set of high-quality, on-brand marketing assets. These can be used across:
- Social media platforms like Instagram, Facebook, and LinkedIn
- Your website or landing pages
- Digital ads and promotional banners
You stay fully in control — you can review the generated assets, pick what fits your campaign, and edit text or images directly inside the tool. Once satisfied, assets can be downloaded and published immediately.
6. Availability and Access
Pomelli is launching as a public beta experiment in the following regions:
- United States
- Canada
- Australia
- New Zealand
The current release supports English only. Because it’s an early experiment from Google Labs, Google notes that it may take some time to get everything right — and user feedback will be important.
👉 Try it here: https://labs.google.com/experiments/pomelli
7. Final Thoughts
Pomelli is a promising step toward AI-powered, brand-consistent marketing. For SMBs, it can dramatically reduce the time and budget needed to produce professional campaigns. Instead of starting from a blank page, you start from your brand.
If you’re building your brand and need regular social media, ad, or website content that always looks like you, Pomelli is worth trying.
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